Our Privacy Policy & Data Protection Practices

Last Updated: October 27, 2025

At Principal IT Consultants LLC (“we,” “us,” or “our”), we value the privacy of individuals who use our websites, messaging programs, and related services (collectively, our “Services”). This Privacy Notice explains how we collect, use, and share the personal information of users of our Services (“users,” “you,” or “your”). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described by this Privacy Notice.

“Personal information” means information that identifies or could reasonably be used to identify you as an individual. Personal information does not include anonymized or aggregated data.

We may collect a variety of personal and device information from multiple sources, as described below.

• Registration Information: When you sign up for an account, register for updates, or request services, we collect your name, email address, phone number, and mailing address. We may also collect demographic details such as age, interests, or occupation if voluntarily provided.
   
• Communications: When you contact us directly (e.g., via email, chat, SMS, or web form), we may collect your contact details and any information included in your communications.
   
• Events: If you register for an in-person or virtual event, we collect your name, title, company, and contact details.
   
• User Content: Content you share through our platforms (such as reviews or posts) may be visible to other users.
   
• Payment Information: When you make a purchase, we (or our payment processor) collect payment details such as credit card or billing information.
   
• Job Applications: When applying for a position, we collect relevant employment, education, and contact information.
   

When you use our Services, we may collect:

• Device Information: IP address, browser type, operating system, device identifiers, etc.
   
• Usage Data: Interactions with our website, crash reports, pages visited, and session durations.
   
• Cookies and Tracking: We and our partners use cookies and similar technologies for analytics, functionality, and security purposes.
   

We may receive information about you from service providers, business partners, and other third parties who help us maintain records, prevent fraud, or deliver services.

We may use your information to:

• Provide, maintain, and improve our Services;
   
• Schedule and manage IT service appointments or consultations;
   
• Confirm, remind, and follow up on service visits or online meetings;
   
• Communicate with you regarding support, technical updates, or account matters;
   
• Process payments or transactions;
   
• Send marketing and informational content (with appropriate consent);
   
• Detect and prevent fraud or unauthorized access;
   
• Comply with applicable legal requirements;
   
• Develop new products or improve functionality;
   
• Respond to inquiries and customer support requests;
   
• Conduct analytics and measure site performance.
   

We may share information with:

• Service Providers: Companies assisting with hosting, communications, analytics, payments, and SMS delivery.
   
• Affiliates and Representatives: For operational or customer service purposes.
   
• Advertising and Analytics Partners: Such as Google, Meta, LinkedIn, or Microsoft (as detailed below).
   
• Law Enforcement: As required by law or in response to valid legal requests.
   
• Business Transfers: In connection with a merger, acquisition, or asset sale.
   
• With Consent: When you authorize sharing for a specific purpose.
   

Our analytics and advertising partners may collect data on our behalf to personalize content or improve performance. For more information, see their respective privacy pages:

• Google Privacy & Terms
   
• Meta Data Policy
   
• LinkedIn Privacy Policy
   
• Microsoft Privacy Statement
   

• Email Communications: You may unsubscribe from marketing emails at any time using the “unsubscribe” link.
   
• Cookies: You can manage cookies via your browser settings.
   
• SMS Messages: You can opt out of text messages at any time by replying STOP or UNSUBSCRIBE.
   

Principal IT Consultants offers an optional SMS program for appointment confirmations, service updates, and related communications. This section explains how your information is used when participating in that program.

If you opt in to receive text messages, we may collect:

• Your name and mobile phone number
   
• The date and time of your opt-in and confirmation reply
   
• Message content and interaction history (e.g., HELP or STOP commands)
   

We use SMS data solely to:

• Confirm and remind you about scheduled service calls, appointments, or online meetings
   
• Provide service-related updates (e.g., technician arrival, completion notices)
   
• Respond to inquiries or support requests
   
• Manage opt-in and opt-out preferences
   

We do not use SMS information for advertising or marketing without your separate, explicit consent.

By providing your mobile number on our website, form, or booking page, you consent to receive SMS notifications.
After signing up, you’ll receive a confirmation request:

“Principal IT Consultants: You requested text updates for service appointments. Reply YES to confirm or STOP to opt out.”
 

Only users who reply YES are subscribed.
You may cancel anytime by replying STOP. You will receive a confirmation of your opt-out, and no further messages will be sent.

SMS consent and message records are retained for up to 24 months for compliance purposes, after which they are securely deleted.
All communications are transmitted using industry-standard encryption and carrier-verified channels.

Message frequency varies based on service activity (typically 1–5 messages per appointment).
Message and data rates may apply based on your mobile carrier.

Reply HELP at any time for assistance, or contact us directly at 855-766-1018 or support@principalitc.com.

Our Services may contain links to external websites or services that we do not control. We are not responsible for their privacy practices or content. Please review the privacy policies of any third-party sites you visit.

We use administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute protection.

Our Services are not directed toward children under 13, and we do not knowingly collect their data. If you believe a child has provided us information, contact us at info@principalitc.com.

Our Services are hosted in the United States. By using them, you consent to the transfer and processing of your data in the U.S.

We may update this Privacy Notice periodically. Updates will be posted at https://principalitc.com/privacy-policy. Material changes may be announced via our website or email.

For questions, data requests, or privacy concerns, contact:
Principal IT Consultants LLC
Email: info@principalitc.com
Phone: 855-766-1018
Website: https://principalitc.com